Hearst Digital Agency – Albany, NY
The SEM Strategist will work with our existing Search Engine Marketing team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day to day SEM strategy for clients. As part of the Search Engine Marketing Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, develop advertising creative, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
A BA/BS Degree preferred. A minimum of one year of experience in a professional environment. Experience with Search Engine Marketing (Pay per click) is preferred. Candidate must have strong verbal and written communication skills.
Job Type: Full-time