SEM Strategist

Hearst Digital Agency – Albany, NY

The SEM Strategist will work with our existing Search Engine Marketing team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.

This role will manage all aspects of day to day SEM strategy for clients. As part of the Search Engine Marketing Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, develop advertising creative, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.

Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.

ESSENTIAL FUNCTIONS:

  • Develops keyword lists and ad copy for search campaigns.
  • Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
  • Creates new paid search campaigns utilizing various internal Web-based systems.
  • Designs, builds and analyzes effectiveness of landing pages used in search engine marketing campaigns.
  • Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
  • Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
  • Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
  • Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
  • Performs in depth keyword research and strategic analysis.
  • Performs competitive keyword and strategic analysis.
  • Recommends website content and layout suggestions for better user experience and lead conversion.
  • Implements lead tracking systems.
  • Monitors and implements new and emerging trends in SEM.
  • Recommends changes in methods to increase traffic to websites.
  • Contributes to the company SEM blog.
  • Performs other related duties as assigned.

EDUCATION/EXPERIENCE:

A BA/BS Degree preferred. A minimum of one year of experience in a professional environment. Experience with Search Engine Marketing (Pay per click) is preferred. Candidate must have strong verbal and written communication skills.

KNOWLEDGE/SKILLS:

The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Computer skills are required for this position. Mastery of MS Excel, Word, PowerPoint needed. A strong understanding of HTML, CSS, Javascript, server side data and PHP is preferred but not required. Knowledge and experience with Google Adwords and Microsoft Ad Center is preferred but not required. Organizational skills and ability to manage multiple simultaneous projects and resources are required.

Job Type: Full-time