Our Team


At Hearst Digital Agency, we believe that you should communicate with a specialist who has your best interests in mind. Learn more about our experienced, trained team members by reading below. Feel free to contact your representative at the listed phone number or email address for professional, friendly service.

Denise Lacoppola

Digital Media Coordinator

Geoff Schaake

Senior Digital Account Manager

Katie Duma

Senior Digital Display Strategist

Alexander Herrera

Digital Search Specialist

Rob Cibelli

Digital Account Manager

Tom Kracker

Advertising Art Director

Jeff Scherer

Art Director

John Michaels

Digital Advertising Artist

Jeremy Schoonmaker

Advertising Artist


Denise Lacoppola

Digital Media Coordinator

Phone 518-454-5557
Email dlacoppola@hearstdigitalne.com
Education HVCC
Favorite Vacation Spot Cayman Islands
Favorite Beverage Dunkacino
Favorite Food Pizza
Favorite TV Show Blue Bloods
Favorite Hobby Gardening, Painting
Favorite Sports Team Yankees
Favorite Restaurant Cock & Bull
Favorite Song Anything Country
Favorite Movie Michael

Geoff Schaake

Senior Digital Account Manager

Phone 518-454-5313
Email gschaake@hearstdigitalne.com
Education Hartwick College
Favorite Vacation Spot The Pacific Northwest
Favorite Beverage Bourbon
Favorite Food Lasagna
Favorite TV Show Game of Thrones
Favorite Hobby Fly Fishing
Favorite Sports Team New England Patriots
Favorite Restaurant Dino's Bar and Grill
Favorite Song Estimated Prophet
Favorite Movie Jaws

Katie Duma

Senior Digital Display Strategist

Phone 518-454-5361
Email kduma@hearstdigitalne.com
Education MBA, Empire State College
Favorite Vacation Spot Ocean City, NJ
Favorite Beverage Coffee
Favorite Food Chicken Wings
Favorite TV Show Animal Kingdom
Favorite Hobby Hanging with my family
Favorite Sports Team Buffalo Bills
Favorite Restaurant DiBellas
Favorite Song Dashboard Confessional
Favorite Movie Anchorman

Alexander Herrera

Digital Search Specialist

Phone 518-454-5003
Email aherrera@hearstdigitalne.com
Education College of Saint Rose
Favorite Vacation Spot West Coast
Favorite Beverage Spaten Oktoberfest (@Wolff's)
Favorite Food Fried Chicken
Favorite TV Show Mr. Robot
Favorite Hobby Guitar
Favorite Sports Team Bird-Themed Teams
Favorite Restaurant Hattie's Chicken Shack
Favorite Song Life Itself - Glass Animals
Favorite Movie Fight Club

Rob Cibelli

Digital Account Manager

Phone 518-454-5360
Email rcibelli@hearstdigitalne.com
Education University at Albany
Favorite Vacation Spot Playa del Carmen, Mexico
Favorite Beverage Magic Hat #9
Favorite Food Cheesecake
Favorite TV Show Mr. Robot
Favorite Hobby Drums/Guitar
Favorite Sports Team NY Giants | NY Mets | Baltimore Orioles
Favorite Restaurant Brewer's Alley (Frederick, MD)
Favorite Song Jump by Van Halen
Favorite Movie Home Alone

Tom Kracker

Advertising Art Director

Phone
Email
Education Buffalo State College
Favorite Vacation Spot Austria/Germany
Favorite Beverage My Morning Smoothie Concoction
Favorite Food Salmon
Favorite TV Show 6 Million Dollar Man
Favorite Hobby Running, Playing Accordion duets with my dog Marko
Favorite Sports Team Bills, Sabres, Mets
Favorite Restaurant Shalimar Indian Rest
Favorite Song Handshake Drugs - WILCO
Favorite Movie Young Frankenstein

Jeff Scherer

Art Director

Phone
Email
Education School of Visual Arts
Favorite Vacation Spot Tucson, Arizona
Favorite Beverage Water with lemon
Favorite Food Grilled Cheese
Favorite TV Show Batman 1966
Favorite Hobby Building Legos
Favorite Sports Team Pittsburgh Pirates
Favorite Restaurant Whatever diner my father and I go to on Sunday morning
Favorite Song Bitch/The Rolling Stones
Favorite Movie Star Wars saga

John Michaels

Digital Advertising Artist

Phone
Email
Education Sage JCA
Favorite Vacation Spot Tortola
Favorite Beverage Coffee
Favorite Food Cuban Food
Favorite TV Show Game of Thrones
Favorite Hobby Reading
Favorite Sports Team J-E-T-S... Jets, JETS!, JETS!!
Favorite Restaurant D'Raymonds
Favorite Song The Devil & Me - Clutch
Favorite Movie Shrek 2

Jeremy Schoonmaker

Advertising Artist

Phone
Email
Education Savannah College of Art & Design
Favorite Vacation Spot The Woods
Favorite Beverage Cheap Beer
Favorite Food Tacos
Favorite TV Show Archer
Favorite Hobby Making my coworkers happy
Favorite Sports Team Milwaukee Beers
Favorite Restaurant Palmer House
Favorite Song Accidents Never Happen
Favorite Movie Miller's Crossing

Carol Ann Farley

Phone
Email
Education
Favorite Vacation Spot
Favorite Beverage
Favorite Food
Favorite TV Show
Favorite Hobby
Favorite Sports Team
Favorite Restaurant
Favorite Song
Favorite Movie