Our Team


At Hearst Digital Agency, we believe that you should communicate with a specialist who has your best interests in mind. Learn more about our experienced, trained team members by reading below. Feel free to contact your representative at the listed phone number or email address for professional, friendly service.

Denise Lacoppola

Digital Media Coordinator

Geoff Schaake

Senior Digital Account Manager

Jon Knott

Digital Operations Manager

Katie Duma

Senior Digital Display Strategist

Marianne Mahr

Digital Media Specialist

Michael-Anne Piccolo

Digital Sales Director

Alexander Herrera

Digital Search Specialist

Rob Cibelli

Digital Account Manager

Sarah Adamo

Senior Digital Search Strategist

Stephanie Sabatino

Digital Account Manager

Tom Kracker

Advertising Art Director

Jeff Scherer

Art Director

John Michaels

Digital Advertising Artist

Jeremy Schoonmaker

Advertising Artist

Bill Blais

Graphic Artist

Maureen Keggins

Social Media Strategist

Jennifer Rodd

Technical Support Specialist

Brittney Austin

Social Media Specialist


Denise Lacoppola

Digital Media Coordinator

Phone 518-454-5557
Email dlacoppola@hearstdigitalne.com
Education HVCC
Favorite Vacation Spot Cayman Islands
Favorite Beverage Dunkacino
Favorite Food Pizza
Favorite TV Show Blue Bloods
Favorite Hobby Gardening, Painting
Favorite Sports Team Yankees
Favorite Restaurant Cock & Bull
Favorite Song Anything Country
Favorite Movie Michael

Geoff Schaake

Senior Digital Account Manager

Phone 518-454-5313
Email gschaake@hearstdigitalne.com
Education Hartwick College
Favorite Vacation Spot The Pacific Northwest
Favorite Beverage Bourbon
Favorite Food Lasagna
Favorite TV Show Game of Thrones
Favorite Hobby Fly Fishing
Favorite Sports Team New England Patriots
Favorite Restaurant Dino's Bar and Grill
Favorite Song Estimated Prophet
Favorite Movie Jaws

Jon Knott

Digital Operations Manager

Phone 518-454-5737
Email jknott@hearstdigitalne.com
Education HVCC
Favorite Vacation Spot St. Thomas USVI
Favorite Beverage Captain & Diet
Favorite Food Prime Rib
Favorite TV Show Just Like Us
Favorite Hobby Photography
Favorite Sports Team Boston Red Sox
Favorite Restaurant Raindancer
Favorite Song 24K Magic - Bruno Mars
Favorite Movie Ferris Bueller's Day Off

Katie Duma

Senior Digital Display Strategist

Phone 518-454-5361
Email kduma@hearstdigitalne.com
Education MBA, Empire State College
Favorite Vacation Spot Ocean City, NJ
Favorite Beverage Coffee
Favorite Food Chicken Wings
Favorite TV Show Animal Kingdom
Favorite Hobby Hanging with my family
Favorite Sports Team Buffalo Bills
Favorite Restaurant DiBellas
Favorite Song Dashboard Confessional
Favorite Movie Anchorman

Marianne Mahr

Digital Media Specialist

Phone 518-454-5589
Email mmahr@hearstdigitalne.com
Education Siena College
Favorite Vacation Spot Newport, RI
Favorite Beverage Craft Beers, Tea
Favorite Food Ice Cream
Favorite TV Show Young & Restless & This Is Us
Favorite Hobby Tennis
Favorite Sports Team Yankees
Favorite Restaurant Muza's
Favorite Song California Dreamin'
Favorite Movie How the Grinch Stole Christmas

Michael-Anne Piccolo

Digital Sales Director

Phone 518-454-5832
Email mpiccolo@hearstdigitalne.com
Education Siena College
Favorite Vacation Spot Boston
Favorite Beverage Espresso
Favorite Food Dark Chocolate
Favorite TV Show Modern Family
Favorite Hobby Travel
Favorite Sports Team Red Sox
Favorite Restaurant John Piccolo’s Rib Room
Favorite Song Too many to choose from
Favorite Movie Silver Linings Playbook

Alexander Herrera

Digital Search Specialist

Phone 518-454-5003
Email aherrera@hearstdigitalne.com
Education College of Saint Rose
Favorite Vacation Spot West Coast
Favorite Beverage Spaten Oktoberfest (@Wolff's)
Favorite Food Fried Chicken
Favorite TV Show Mr. Robot
Favorite Hobby Guitar
Favorite Sports Team Bird-Themed Teams
Favorite Restaurant Hattie's Chicken Shack
Favorite Song Life Itself - Glass Animals
Favorite Movie Fight Club

Rob Cibelli

Digital Account Manager

Phone 518-454-5360
Email rcibelli@hearstdigitalne.com
Education University at Albany
Favorite Vacation Spot Playa del Carmen, Mexico
Favorite Beverage Magic Hat #9
Favorite Food Cheesecake
Favorite TV Show Mr. Robot
Favorite Hobby Drums/Guitar
Favorite Sports Team NY Giants | NY Mets | Baltimore Orioles
Favorite Restaurant Brewer's Alley (Frederick, MD)
Favorite Song Jump by Van Halen
Favorite Movie Home Alone

Sarah Adamo

Senior Digital Search Strategist

Phone 518-454-5099
Email sadamo@hearstdigitalne.com
Education Advertising and Marketing Communications, Fashion Institute of Technology
Favorite Vacation Spot Caribbean
Favorite Beverage Spicy Bloody Mary
Favorite Food Pizza
Favorite TV Show The Flash
Favorite Hobby Traveling
Favorite Sports Team NY Yankees
Favorite Restaurant Il Corallo Trattoria (NYC)
Favorite Song Round Here by Counting Crows
Favorite Movie Elf

Stephanie Sabatino

Digital Account Manager

Phone 518-454-5097
Email ssabatino@hearstdigitalne.com
Education Hofstra University
Favorite Vacation Spot St. Lucia, Bermuda
Favorite Beverage Vodka on the rocks
Favorite Food Anything I can put Tabasco on
Favorite TV Show Westworld
Favorite Hobby Discovering new things to do and places to go, Writing, Singing, Dancing
Favorite Sports Team The Rockford Peaches
Favorite Restaurant L' Artusi (NYC), Yono's / DP's (Albany)
Favorite Song "As The Rush Comes" Motorcycle (radio edit)
Favorite Movie All of the Harry Potter films with the exception of Phoenix

Tom Kracker

Advertising Art Director

Phone
Email
Education Buffalo State College
Favorite Vacation Spot Austria/Germany
Favorite Beverage My Morning Smoothie Concoction
Favorite Food Salmon
Favorite TV Show 6 Million Dollar Man
Favorite Hobby Running, Playing Accordion duets with my dog Marko
Favorite Sports Team Bills, Sabres, Mets
Favorite Restaurant Shalimar Indian Rest
Favorite Song Handshake Drugs - WILCO
Favorite Movie Young Frankenstein

Jeff Scherer

Art Director

Phone
Email
Education School of Visual Arts
Favorite Vacation Spot Tucson, Arizona
Favorite Beverage Water with lemon
Favorite Food Grilled Cheese
Favorite TV Show Batman 1966
Favorite Hobby Building Legos
Favorite Sports Team Pittsburgh Pirates
Favorite Restaurant Whatever diner my father and I go to on Sunday morning
Favorite Song Bitch/The Rolling Stones
Favorite Movie Star Wars saga

John Michaels

Digital Advertising Artist

Phone
Email
Education Sage JCA
Favorite Vacation Spot Tortola
Favorite Beverage Coffee
Favorite Food Cuban Food
Favorite TV Show Game of Thrones
Favorite Hobby Reading
Favorite Sports Team J-E-T-S... Jets, JETS!, JETS!!
Favorite Restaurant D'Raymonds
Favorite Song The Devil & Me - Clutch
Favorite Movie Shrek 2

Jeremy Schoonmaker

Advertising Artist

Phone
Email
Education Savannah College of Art & Design
Favorite Vacation Spot The Woods
Favorite Beverage Cheap Beer
Favorite Food Tacos
Favorite TV Show Archer
Favorite Hobby Making my coworkers happy
Favorite Sports Team Milwaukee Beers
Favorite Restaurant Palmer House
Favorite Song Accidents Never Happen
Favorite Movie Miller's Crossing

Carol Ann Farley

Phone
Email
Education
Favorite Vacation Spot
Favorite Beverage
Favorite Food
Favorite TV Show
Favorite Hobby
Favorite Sports Team
Favorite Restaurant
Favorite Song
Favorite Movie

Bill Blais

Graphic Artist

Phone
Email
Education Visual Communications
Favorite Vacation Spot Caribbean
Favorite Beverage Coffee
Favorite Food Lobster Pie
Favorite TV Show This Is Us
Favorite Hobby Snorkeling
Favorite Sports Team My g-son's team!
Favorite Restaurant Bluewater Grill at Now Sapphire
Favorite Song Brandy by Looking Glass
Favorite Movie Collateral Beauty

Maureen Keggins

Social Media Strategist

Phone 518-454-5331
Email maureen.keggins@hearstdigitalne.com
Education B.S. in Marketing and Information Technology Management, University at Albany
Favorite Vacation Spot Work so hard forgot how to vacation.
Favorite Beverage Tito's and seltzer, extra limes.
Favorite Food Chinese Food
Favorite TV Show Game of Thrones
Favorite Hobby Eating my favorite food while watching my favorite tv show.
Favorite Sports Team Pittsburgh Steelers
Favorite Restaurant
Favorite Song The Chain - Fleetwood Mac
Favorite Movie Across the Universe

Jennifer Rodd

Technical Support Specialist

Phone 518-454-5597
Email jennifer.rodd@hearstdigitalne.com
Education B.S in Business/Mktg Siena College
Favorite Vacation Spot Sacandaga Lake
Favorite Beverage Malibu with Pineapple Juice
Favorite Food Pasta
Favorite TV Show Anything Haunted
Favorite Hobby Soccer, Lake time
Favorite Sports Team Giants
Favorite Restaurant Olive Garden
Favorite Song In the Arms of an Angel- Sarah McLachlan
Favorite Movie Harry Potter Movies

Brittney Austin

Social Media Specialist

Phone 518-454-5330
Email brittney.austin@hearstdigitalne.com
Education Communication and Digital Media & Design, University of Connecticut (UConn)
Favorite Vacation Spot Have to go on vacation first
Favorite Beverage Margaritas
Favorite Food Mexican and Chinese
Favorite TV Show The Office
Favorite Hobby Gaming, Concerts, Hiking, Movies, Piano/Guitar
Favorite Sports Team UConn, Boston Red Sox
Favorite Restaurant Willibrew and Cafemantic
Favorite Song Eat That Up It's Good For You - Two Door Cinema Club
Favorite Movie 500 Days of Summer